Seth Godin has issued a new challenge to people around the world: Poke the Box.
“Poke the Box is about the spark that brings things to life. We need to be nudged away from conformity and toward ingenuity, toward answering unknown questions for ourselves. Even if we fail, as I have done many times in my life, we learn what not to do by experience and doing the new.
This isn’t the same thing as taking a risk. In fact, the riskiest thing we can do right now is nothing.”
At Geronimo.com, we are poking the box.
We have combined our experience (and lack of experience) in the vacation rental industry with our experience (and lack of experience) with raising money and now we’re poking the box.