Archive for April, 2014

Are you using the right pronouns? Maybe it’s time for change

04.25.2014 · Posted in Cause Marketing

TweetIn today’s world, your organization must be represented in various markets and outlets to maintain that competitive edge for fund development. Depending on your donor demographic, your printed newsletter may be a significant income stream that you rely on each year. While thinking beyond your printed materials… how is your online news going? Traditional social ...

Making the most of your local social impact

04.16.2014 · Posted in Cause Marketing

TweetHave you ever purchased a yogurt, drink, cereal bar, or a frozen TV dinner because of a pink ribbon? If you have, you are one of the nearly majority of the population who has done so. According to the 20-year research, 2013 Cone Communications Social Impact Study, tracked U.S. consumers and determined that 54% bought ...

Got kids or grand kids? Sharing your philanthropic efforts with the next generation.

04.10.2014 · Posted in Fund Raising, Positive Impact

TweetAs parents and grandparents, did you know that your involvement in philanthropy carries over to your children and grandchildren? According to the Women Give 2013, New Research on Charitable Giving for Girls and Boys, conducted by the Indiana University Lilly Family School of Philanthropy, the report offers extensive evidence of the generational reaches of charitable ...