Making the most of your local social impact

04/16/2014 · Terri

cause marketing pinterestHave you ever purchased a yogurt, drink, cereal bar, or a frozen TV dinner because of a pink ribbon? If you have, you are one of the nearly majority of the population who has done so. According to the 20-year research, 2013 Cone Communications Social Impact Study, tracked U.S. consumers and determined that 54% bought a specific product associated with a particular cause over the last 12 months. That is an increase of 170% since 1993! The study also noted that 89% of Americans are likely to switch brands to one associated with a cause even with comparable price and quality.  Ninety-one percent want even more of the products and services they use to support causes; and 88% want to hear how companies are supporting social and environmental issues.

Consumers, just like donors, volunteers, and staff search for great causes to support financially and want to be associated with worthy organizations every day. So why not give them what they want? These same consumers love golf, vacations, and travel. Yes, help your supporters enjoy their free time and link it back to your worthy cause. How you may ask? Let TravelPledge do the work for you, and your supporters will think of you each time they take a vacation or play golf. Let your cause be associated with fun! Consumers are going to participate in cause-related programs anyway, every-day, so be ready for them when it’s time to schedule that rest and relaxation adventure. Make a positive impact for your mission and make lasting memories for those who support your organization.  Get started today! To learn more, visit our TravelPledge site to create your organization’s personalized social experiences.

Posted in Cause Marketing

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