Archive for July, 2014

Summer Donation Dip

07/16/2014 · Posted in Fund Raising

If you work in a nonprofit organization, you have no doubt encountered the summer season decline in giving. The on-set of summer in the nonprofit world can bring on stress, endless planning sessions and even cutbacks if your fundraising strategy does not effectively recognize this season’s challenges. Summer is the time to continue to build ...

Watch Your Words

07/08/2014 · Posted in Cause Marketing

Words matter. Whether you are developing just the right subject line to get your emails opened or an exciting introduction to encourage the recipient to read on, it seems every word can make a difference. While we often read ideas of the words we should use in email marketing, how do we know which words ...

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