11/20/2014 · Terri

GivingTuesdayNonprofit organizations can sometimes get lost in the hustle and bustle of the events and holidays at the end of the year. Your donors, just like everyone else, are focused on family, shopping and the many activities they are expected to attend.

This year, your organization can offer your donors a new perspective on the season. #GivingTuesday was launched in 2012 with the idea that during this busy time, nonprofits can turn the eyes of their community to giving back for just one day.

By launching a social media blitz with the hashtag #GivingTuesday, your organization will be part of a global movement focused on giving. The campaign will help kick-start your year-end giving and bring awareness to your organization.

One way that you can maximize your impact on this day of giving is to launch your campaign early. Let your online community know about #GivingTuesday and that you are part of it. Give families something to talk about around the Thanksgiving table. Many families begin to set their Christmas plans during Thanksgiving. Get them talking about #GivingTuesday and how they can start a new tradition. Create a hashtag unique to your organization that promotes you along with the day of giving.

Focus on sharing the savings left from Black Friday and Cyber Monday. Your donors will likely be taking advantage of the great deals offered are the two biggest shopping days of the year.  Encourage your community to share their savings with your organization.

Do you have a donor who would be willing to match all #GivingTuesday donations? Identify and confirm them and promote this idea leading up to the day.

Be sure to promote #GivingTuesday throughout all of your social media, on your website and talk about it at speaking engagements leading up to the day.

If your organization has not participated in #GivingTuesday, it’s time to do it. As this giving event grows annually, the world will be focused on giving, don’t let your nonprofit be left out.

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