Live and Silent auctions have become common place at many fundraising events. Some organizations even host very successful stand-alone auction fundraisers. Just because the idea of an auction has become common place does not mean that your auction needs to be the same old thing.
In order to keep donors engaged and excited, there are strategies that can be put into place for the event. Try putting a cap on the number of items offered in your auction. Nothing saps a donors energy and excitement about the event more quickly than an endless menu of auction items. Ideally, one item should be offered for every four guests in attendance.
Have you considered including a chance to win a vacation in the purchase of the ticket to attend your event? Increase the price by a slight amount. Tell everyone who purchases tickets to attend they’ll be included in a drawing at the end of the evening for an incredible 7 night vacation in Santorini, Greece, for example. Then sell additional raffle tickets at the door to increase the chance of winning.
Another way to avoid losing the donor is by moving the auction up the agenda. Many organizations hold the auction hoping it will be the exciting finale of their event. Unfortunately, by the time the auction comes around, donors are tired and some may have even left for the evening. Begin the auction during, or before, dinner to hold the donors attention.
A great strategy to encourage donors to open their wallets is to introduce a client testimony just before the auction. Try putting together a simple video testimonial that shares the challenge and showcases the results of strong donations. Or bring in a guest speaker who happens to be one of the recipients of the donations. This will remind donors why they are there and where their money is going. The emcee can even refer back to this testimony throughout the auction to keep that organizations mission at the forefront of donor’s minds.
A professional auctioneer can take your auction event to another level. Investing in a pro will bring a harvest of benefits for the organization. A professional auctioneer can keep donors engaged and keep the excitement going throughout the duration of the auction. The investment is worth it.
Another great way to boost auction revenue is with TravelPledge. This free solution makes it simple to offer great vacation locations for your auction. Rather than using a board member’s vacation home at the same location year after year as an auction item, TravelPledge offers vacation homes from around the world, spicing up the auction and adding new energy to the old event. This great platform also provides golf, golf vacations, cruises and more! Visit TravelPledge to learn more about featuring vacations, golf and more at your next fundraiser.
Investing in your auction event is always a good idea and will pay off in increased revenue. Keep it interesting and keep donors engaged. Success will follow.