Archive for the ‘Cause Marketing’ Category

The When, What and How Often to Post to Social Media

01/08/2014 · Posted in Cause Marketing

While every nonprofit organization should now have a social media presence, not all organizations are sure how to manage this presence. When should you post? How often do you post? And what do you post? The answer to all of these questions can help you build a concise social media plan. First, social media should ...

Moving the Needle on Charitable Giving

05/22/2013 · Posted in Cause Marketing, Positive Impact

Charitable organizations today have quite a challenge in front of them. From government regulations to finding donors and managing their organization often on a shoe string. It’s tough! Cutting through all the red tape and keeping costs to a minimum takes it toll and often on the donations.  Dan Pallotta, the founder of Charity Defense ...

Holiday Cause Awareness

12/14/2012 · Posted in Cause Marketing

The Holiday season is in full swing and it always seems to bring out the best in us. Research shows that most of us have a desire to volunteer and “do something”. Beginning in November and continuing through December giving increases. Fundraising is at an all time high at this time of the year. Whether ...

A Lesson Learned From Hurricane Sandy Relief Fundraising

11/26/2012 · Posted in Cause Marketing, Fund Raising

Social media has been changing the way most people and businesses communicate and now fundraising has joined in.  Public officials used social media to communicate with residents during hurricane Sandy. Shortly after, fundraising organizations and disaster relief agencies went social to raise funds to help the more than 25 million people affected by the storm. ...

What is Social Enterprise?

10/18/2012 · Posted in Cause Marketing

The Social Enterprise Alliance recently introduced us to social enterprises. These are businesses whose primary purpose is the common good. They use the methods and disciplines of business and the power of the marketplace to advance their social, environmental and human justice agendas. Basically, a business can do more than just earn a profit. Success means using their ...