In today’s technology centered environment, nonprofits can struggle to find their voice in reaching donors. With so many options revolving around social media, as well as traditional marketing methods, how can you get your message through to your donor, and potential donor, loud and clear?
In the past, a business could easily choose radio advertising as their marketing tool of choice with its intrusive value and low cost. People can now choose ad-free radio through Pandora and other music apps, leaving radio advertising to be questionable at best.
An email without a solid call to action is just another email. In your electronic marketing efforts, you can nail the subject line and get your recipient to open the email, have an amazing story that perfectly shines a light on your mission, but if you neglect your call to action, you’ve wasted your efforts.
Knowing your audience is a good start to crafting your ask. Respect the fact that your reader likely has multiple “asks” in their inbox and yours is just another option. Don’t waste their time, or yours, giving details that don’t add to the specific intent of your email. If the email has been crafted to ask for support of a specific event, give the details of that event and get to the ask.
Your nonprofit organization likely relies on a volunteer workforce to accomplish a great deal of your mission. Volunteers work in data entry, programs, marketing, office help and more. Your volunteers are oriented to your organization and become some of your greatest advocates. Why wouldn’t you also rely on volunteers to help keep your online image up to date and positive?
A new effort from the company HashtagCharity is pairing nonprofits with specialty “volunteers” who have the skills and the heart for your mission. As they prepare to launch their new venture this month, HashtagCharity already has enlisted the help of 600 volunteer techies. Seven nonprofit organizations in the US and Britain have also signed on to be first in line for these unique partnerships.
When the Marriott Corporation partnered with the March of Dimes in 1976, they likely had little insight on the door they were opening. Both the Marriott Corporation and the March of Dimes benefited greatly from their partnership which raised $2.4 million in charitable giving.
Following in the footsteps of their success, many corporations and charity organizations have formed successful bonds which increase revenue, as well as donations. Think Susan G. Komen Foundation and St. Jude’s.
Have you seen the New Year’s surge start to fizzle at your fitness center, gym or personal training service? Maybe you started the year with a great business goal for the new year, but now you are wondering how you will see it come to fruition.
Consider donating to a charity to reach your goal. How can giving a piece of your business away help increase business? Donate a session through Geronimo’s OneSpareLesson and you’ll receive marketing exposure in addition to the goodwill created by your donation. Your services will be introduced to local donors who have the disposable income to purchase additional classes, add-ons and share their experience with their friends.