Wouldn’t you love to tell your donors that every dollar raised at your event will go directly to fund the organization? This would mean having every dollar you spend on the event covered by a sponsorship or an in-kind donation. This IS possible, regardless of the size of your organization.
Start out by considering what your organization has to offer. This will require you to know your numbers. How many households receive your organization’s newsletter, how often? How many social media followers do you have? How many donors receive your direct mail pieces? These numbers could add up to the sponsorship you need to cover your event.
Every organization wants many and diverse items for their fundraising auction. The challenge is how to ask for, and receive, those items. Business owners can become weary of being asked for donations, which makes it imperative that your organization stands out from the crowd.
A great starting point for securing the items you need for a successful auction is to get your entire organization involved in the solicitation process. The board, staff and volunteers can all contribute to securing auction donations. Each individual has their own personal interests and circle of influence. It’s as simple as having each person following those interests and contacts to seek a donation. Some in your organization might even be able to come together and get creative to offer a package deal worth bidding on. With all hands on deck, your auction items will be as diverse as your stakeholders.
When we consider fundraising, we often look at the bottom line and the bottom line only: the gift. We often see the financial donation as the goal and miss the opportunity to see what that donor is really all about.
The real goal of fundraising is to build a relationship with the donor and grow their heart to your organization. The question is, how do we do that?
Keeping in mind the philosophy that people give to people, allow other donors and volunteers to draw in new donors and volunteers. With our lives wrapped around social media, encouraging donors and volunteers to share something about your organization on their personal page is a great start. When someone sees that their friend is involved with your organization, they will immediately view your organization as a reputable nonprofit.
In a world where we expect, and often receive, what we want at the click of a mouse, thanking a donor by email immediately following their online donation has become acceptable. The catch comes with making that email stand out to the donor.
Just as a standard #10 white envelope will not catch the eye of your donor in regular mail, a standard or boring subject line will not catch the eye of your online donor. Think headlines…what will make the donor want to click and open this email? Did the donor give to a specific campaign? Make the subject line a form of results for that campaign. This is an opportunity to report “We made our goal!” or “Just 10 more donors at $50 each will reach our goal!” Either way, the donor will see the results of their gift in the title, prompting them to open the email and read further.
Photo shoots are more than the stiff poses they once were. Today’s photographers share their talent and creativity with a multitude of styles in their photo shoots. What better way to advertise your unique photography business than by partnering with the charity of your choice? Converting your photo shoot into cash will help them bring in much needed extra dollars. In addition to supporting a great cause, your business will be promoted to each and every donor at the auction, providing great exposure to potential clients who have the disposable income for your services.
Our new onesparephotoshoot.com allows you to do just that. By donating a photo package for auction, you will promote your business to every donor participating in the fundraiser, support the charity and create goodwill.