Does the thought of hosting a fundraising auction for your organization seem overwhelming? While the old adage “the more you put in, the more you get out” is certainly true, do not be afraid to step out and plan an auction event and put in that extra effort.
If you’ve never planned a fundraising auction before, you may not know where to start. A good place to begin is by planning your auction items. Many organizations use a shotgun approach and go and ask for donations and take whatever they can find from local donors. This can be helpful as fillers, but to really create a great and lasting event, you’ll want to use the rifle approach and really target your donors with the type of auction items you secure and offer to them. In order to get the items that fit best for your donors, you will be relying on information already in your database. If your development team (or person) isn’t making good notes about their meetings, be sure they start NOW! You’ll be able to use info gathered along with their LAI (Linkage, Ability Interest) notes to make a great starting list for items. Perhaps you have a good number of donors with interest in the arts, visit a gallery to see how they can contribute. Knowing your donors already have that interest might be attractive to the gallery as well, making them more likely to come on board for your auction. The LAI information will also help you choose items that fall in a price category most attractive and feasible to your donors. If you have a large population of donors who enjoy golf, visit TravelPledge to find a golf package that fits in the price range you are looking for. TravelPledge can provide many great and unique items for your auction, including trips, lessons, golf vacations and more.
GREAT new getaways ready for your next fundraiser
We’re excited to showcase our new line of packages ready to roll for your next auction or fundraiser. Whether you’re looking to keep it stateside or journey a bit further, these getaways will be sure to entice a friendly bidding war for a great cause.
Current technology can bring the bidder to you or you to the bidder, days, or even weeks, before your auction. Bidders can be in your home town or on the other side of the world and still bid in real time, or even ahead of time. Are your best donors out of town during an event? Don’t let them miss out. Be sure they not only know that they can log on and bid, but show them how, and encourage them to bid early!
For your next fundraiser, include a flexible vacation voucher in your auction for a luxury getaway and let your bidders select a destination and residence of their choosing (valued at $10,000). Your winning bidders will select from a portfolio, comprised of luxury homes within the Quintess Collection, that has a rotating inventory of various weeks in luxurious residences in more than 100 destinations ready to be booked within a 120-day window!
The Millennials that marketing firms have been preparing for have arrived. The Millennial generation are today’s recent college graduates and rising corporate stars. They are also the prime audience for nonprofits as organizations seek to build revenue and replace volunteers and donors who have stepped off the proverbial Ferris wheel.
In order for nonprofits to successfully reach, and engage, this group of busy prospects, nonprofits must make sure they know how much their time, talent and treasure are worth to your organization. In today’s technology-driven, fast-paced, over-stimulated environment, how can your organization bring this to fruition? It might be easier than you think.