Posts Tagged ‘marketing’

Marketing to Millennials

04.07.2017 · Posted in Charities/Not-For-Profits, Fund Raising

TweetThe Millennials that marketing firms have been preparing for have arrived. The Millennial generation are today’s recent college graduates and rising corporate stars. They are also the prime audience for nonprofits as organizations seek to build revenue and replace volunteers and donors who have stepped off the proverbial Ferris wheel. In order for nonprofits to ...

Know Your Audience

TweetWhile planning your fundraising auction there are plenty of great models and best practices to follow. Trends for fundraising auctions are readily available with a quick internet search. However, one thing all of this research can’t do for you is probably the most important key to the success of your auction. Know your audience. It ...

Alternative Marketing Methods

06.11.2015 · Posted in Cause Marketing

TweetIn today’s technology centered environment, nonprofits can struggle to find their voice in reaching donors. With so many options revolving around social media, as well as traditional marketing methods, how can you get your message through to your donor, and potential donor, loud and clear? In the past, a business could easily choose radio advertising ...

Perfecting Your Call to Action By Email

05.21.2015 · Posted in Fund Raising

TweetAn email without a solid call to action is just another email. In your electronic marketing efforts, you can nail the subject line and get your recipient to open the email, have an amazing story that perfectly shines a light on your mission, but if you neglect your call to action, you’ve wasted your efforts. ...

Watch Your Words

07.08.2014 · Posted in Cause Marketing

TweetWords matter. Whether you are developing just the right subject line to get your emails opened or an exciting introduction to encourage the recipient to read on, it seems every word can make a difference. While we often read ideas of the words we should use in email marketing, how do we know which words ...

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