As nonprofit organizations we all have a story to tell. A story of our clients, a story of donors, and even the story of the history of our organization. We are all well aware that the stories are what bring in the donations.
While the story still has an important place in donor relations and fundraising, it’s how we tell the story that has changed. For many of us, telling our story has historically meant that we tell about the problem. We try to touch the heart of the donor by telling how many people have the problem, we tell how badly we need the donors support to make a minor dent in the problem, but is that the story we should be telling?