11.20.2014 · Terri

GivingTuesdayNonprofit organizations can sometimes get lost in the hustle and bustle of the events and holidays at the end of the year. Your donors, just like everyone else, are focused on family, shopping and the many activities they are expected to attend.

This year, your organization can offer your donors a new perspective on the season. #GivingTuesday was launched in 2012 with the idea that during this busy time, nonprofits can turn the eyes of their community to giving back for just one day.

By launching a social media blitz with the hashtag #GivingTuesday, your organization will be part of a global movement focused on giving. The campaign will help kick-start your year-end giving and bring awareness to your organization.

One way that you can maximize your impact on this day of giving is to launch your campaign early. Let your online community know about #GivingTuesday and that you are part of it. Give families something to talk about around the Thanksgiving table. Many families begin to set their Christmas plans during Thanksgiving. Get them talking about #GivingTuesday and how they can start a new tradition. Create a hashtag unique to your organization that promotes you along with the day of giving.


Keep It Simple – Maximize Your Profit

11.04.2014 · Terri

No consignmentHave you ever experienced the excitement of a successful fundraising auction, only to hit the bottom in disappointment after realizing that the bulk of your “profit” has to be paid to the company that provided many or your largest items? You start to wonder if all the work to put this great event together was really worth it.

When you offer items from a consignment company, that company could end up with as much as 80% of your donors winning bid. This could mean a big loss for your organization in more ways than one. Not only have you lost out on 100% of the funds that donor planned to give to your nonprofit, you may lose your donors trust as well.


Cruise Through Travel Slow Downs

10.29.2014 · Terri

OneSpareCruise logoIdeally, any cruise company would only set sail with every stateroom filled. Since that is not always possible, how do you increase capacity during those down times, while stretching your marketing budget to fill future rooms?

Why not consider making a donation to charity? Geronimo’s One Spare Cruise simplifies the process by doing the work for you. By setting up a free account at www.onesparecruise.com you will have access to Geronimo’s resources and connections. You decide what to donate and how many. You can also designate details such as the size of the travel party, length of the cruise, exclusions and travel dates. Your company will be automatically promoted at fundraising events. Geronimo creates flyers for the events in full color featuring your logo, cruise details and contact information. Your cruise company will be promoted to the charity donors and nonprofits.

Using Geronimo’s One Spare Cruise will also give you access to track your certificates purchased at charity auctions.


Obtaining Sponsors for Nonprofit Events

10.22.2014 · Terri

travelpledge logoWouldn’t you love to tell your donors that every dollar raised at your event will go directly to fund the organization? This would mean having every dollar you spend on the event covered by a sponsorship or an in-kind donation. This IS possible, regardless of the size of your organization.

Start out by considering what your organization has to offer. This will require you to know your numbers. How many households receive your organization’s newsletter, how often? How many social media followers do you have? How many donors receive your direct mail pieces? These numbers could add up to the sponsorship you need to cover your event.


Secrets to Securing Auction Donations

10.09.2014 · Terri

G solutions for NP'sEvery organization wants many and diverse items for their fundraising auction. The challenge is how to ask for, and receive, those items. Business owners can become weary of being asked for donations, which makes it imperative that your organization stands out from the crowd.

A great starting point for securing the items you need for a successful auction is to get your entire organization involved in the solicitation process. The board, staff and volunteers can all contribute to securing auction donations. Each individual has their own personal interests and circle of influence. It’s as simple as having each person following those interests and contacts to seek a donation. Some in your organization might even be able to come together and get creative to offer a package deal worth bidding on. With all hands on deck, your auction items will be as diverse as your stakeholders.