Nonprofit organizations can sometimes get lost in the hustle and bustle of the events and holidays at the end of the year. Your donors, just like everyone else, are focused on family, shopping and the many activities they are expected to attend.
This year, your organization can offer your donors a new perspective on the season. #GivingTuesday was launched in 2012 with the idea that during this busy time, nonprofits can turn the eyes of their community to giving back for just one day.
By launching a social media blitz with the hashtag #GivingTuesday, your organization will be part of a global movement focused on giving. The campaign will help kick-start your year-end giving and bring awareness to your organization.
One way that you can maximize your impact on this day of giving is to launch your campaign early. Let your online community know about #GivingTuesday and that you are part of it. Give families something to talk about around the Thanksgiving table. Many families begin to set their Christmas plans during Thanksgiving. Get them talking about #GivingTuesday and how they can start a new tradition. Create a hashtag unique to your organization that promotes you along with the day of giving.