Last year a social media phenomenon took off across the country and the world and resulted in record-breaking fundraising for one cause. The ALS Ice Bucket challenge raised more than 100 million dollars for charities related to ALS and finding a cure.
At the time the challenge began, some raised concerns regarding the method. The challenge was that if you were nominated, you had to make a donation or dump cold water on your head. The concern was that people were only pouring the cold water to be part of the social media trend and were not donating to support the cause. Given the choice between digging into your wallet and dumping cold water on yourself, it was thought that most people were choosing the water. While that may have been true, little did we realize that behind the scenes of each video, millions of dollars were being donated, culminating in 115 million dollars for The ALS National Office alone.