Missed Opportunities

09.25.2014 · Terri

donor buildingWhen we consider fundraising, we often look at the bottom line and the bottom line only: the gift. We often see the financial donation as the goal and miss the opportunity to see what that donor is really all about.

The real goal of fundraising is to build a relationship with the donor and grow their heart to your organization. The question is, how do we do that?

Keeping in mind the philosophy that people give to people, allow other donors and volunteers to draw in new donors and volunteers. With our lives wrapped around social media, encouraging donors and volunteers to share something about your organization on their personal page is a great start. When someone sees that their friend is involved with your organization, they will immediately view your organization as a reputable nonprofit.

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Thanking Donors by Email: Best Practices

09.17.2014 · Terri

Nonprofit direction signAs donors have begun transitioning their gifts from writing checks to online giving, the question of how to appropriate thank these donors becomes a priority for nonprofits.

In a world where we expect, and often receive, what we want at the click of a mouse, thanking a donor by email immediately following their online donation has become acceptable. The catch comes with making that email stand out to the donor.

Just as a standard #10 white envelope will not catch the eye of your donor in regular mail, a standard or boring subject line will not catch the eye of your online donor. Think headlines…what will make the donor want to click and open this email? Did the donor give to a specific campaign? Make the subject line a form of results for that campaign. This is an opportunity to report “We made our goal!” or “Just 10 more donors at $50 each will reach our goal!” Either way, the donor will see the results of their gift in the title, prompting them to open the email and read further.

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Promote Your Photo Shoots at Charity Events – Free Automated Solution!

09.11.2014 · Terri

OneSparePhotoShootPhoto shoots are more than the stiff poses they once were. Today’s photographers share their talent and creativity with a multitude of styles in their photo shoots. What better way to advertise your unique photography business than by partnering with the charity of your choice? Converting your photo shoot into cash will help them bring in much needed extra dollars. In addition to supporting a great cause, your business will be promoted to each and every donor at the auction, providing great exposure to potential clients who have the disposable income for your services.

Our new onesparephotoshoot.com allows you to do just that. By donating a photo package for auction, you will promote your business to every donor participating in the fundraiser, support the charity and create goodwill.

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Make Your Story Equal Donations

08.27.2014 · Terri

Geronimo Solutions Your StoryAs nonprofit organizations we all have a story to tell. A story of our clients, a story of donors, and even the story of the history of our organization. We are all well aware that the stories are what bring in the donations.

While the story still has an important place in donor relations and fundraising, it’s how we tell the story that has changed. For many of us, telling our story has historically meant that we tell about the problem. We try to touch the heart of the donor by telling how many people have the problem, we tell how badly we need the donors support to make a minor dent in the problem, but is that the story we should be telling?

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Promote Your Lessons at Charity Events – Free Automated Solution!

08.13.2014 · Terri

Free PromoLessonHave you ever considered donating your talent to charity to help them raise some extra money? Golf lessons, guitar lessons, cooking lessons, skating lessons, personal fitness, … all of these and more could make a big difference (lesson by lesson) to a charity in need in your community.

While donating a guitar lesson to a charity may not seem like much benefit to them, most charities would love to promote your instruction services (at their annual auction fundraiser) in exchange for a single lesson (or a lesson package if you’re feeling really generous!) .  Converting your lesson into cash will help them bring in much needed extra dollars. In addition to supporting a great cause, your business will be promoted to each and every donor at the auction, providing great exposure to potential future students who have the disposable income for your services.

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