Making the most of your local social impact

04.16.2014 · Terri

cause marketing pinterestHave you ever purchased a yogurt, drink, cereal bar, or a frozen TV dinner because of a pink ribbon? If you have, you are one of the nearly majority of the population who has done so. According to the 20-year research, 2013 Cone Communications Social Impact Study, tracked U.S. consumers and determined that 54% bought a specific product associated with a particular cause over the last 12 months. That is an increase of 170% since 1993! The study also noted that 89% of Americans are likely to switch brands to one associated with a cause even with comparable price and quality.  Ninety-one percent want even more of the products and services they use to support causes; and 88% want to hear how companies are supporting social and environmental issues. (more…)

Got kids or grand kids? Sharing your philanthropic efforts with the next generation.

04.10.2014 · Terri

multi-generational givingAs parents and grandparents, did you know that your involvement in philanthropy carries over to your children and grandchildren? According to the Women Give 2013, New Research on Charitable Giving for Girls and Boys, conducted by the Indiana University Lilly Family School of Philanthropy, the report offers extensive evidence of the generational reaches of charitable giving.  This national study in previous years examined families across various income levels, marital status, and ages, as well as which types of organizations being designed for giving. The most recent study delved additionally into the gender differences of giving at younger ages.

The good news? Parents who talk to their children about giving to charity significantly increases the likelihood – of both boys and girls – of following their parents’ efforts.


Online Giving Continues to Grow!

03.20.2014 · Terri

donation pageCongratulations! You have done it again. Yes, philanthropic online giving grew another year. According to the 2013 Blackbaud Giving Report, “Online giving grew 13.5% in 2013 compared to 2012. Large organizations grew by 12.7%, medium organizations grew 11.3%, and small nonprofits grew 18.4% on a year-over-year basis. That’s a further increase over 2012’s 10.7% growth rate and shows that online giving is still thriving.”  No matter the size and shape of your nonprofit organization, online giving grew by double-digits, proving even more how important cultivating your donors through various outlets are for your mission.  (more…)

Are you practicing what you preach?

03.13.2014 · Terri

happy travelerEvery day nonprofit staff members ask volunteers and board members to ‘give or get’ contributions to benefit their mission.  Such generosity through annual funds, direct mail, special events, and much more, help ‘keep the lights on’ and ensure direct services are flowing to those in need. While we highly encourage – usually expect – volunteers and board members to give financially year-round we have to ask “What have you done lately?”.  Nonprofit staff members should not forget to support their own causes with a meaningful gift too. Are you giving monthly to your organization? Do you give to your own spring campaigns? If not, now is the time to help your mission and in the meantime, have a little fun doing so!


Where Giving is Going

03.06.2014 · Terri

G SolutionsDo you ever wonder how you can help a good cause. Lots of us want to do something. Often we don’t know where or how to start. Well, we found a few ways to make giving easy, fulfilling, and a part of your regular activities.

It’s easy! For example, here at Geronimo we have collected some incredible vacation rental inventory from around the world so that you, the traveler, can get a great deal on a great vacation and help raise money for a great cause. From our website you can simply select your favorite charity when you’re booking your reservation. Half the rent, if not more, will go to the charity of your choice.