Perfecting Your Call to Action By Email

05.21.2015 · Terri

TravelPledge frameAn email without a solid call to action is just another email. In your electronic marketing efforts, you can nail the subject line and get your recipient to open the email, have an amazing story that perfectly shines a light on your mission, but if you neglect your call to action, you’ve wasted your efforts.

Knowing your audience is a good start to crafting your ask. Respect the fact that your reader likely has multiple “asks” in their inbox and yours is just another option. Don’t waste their time, or yours, giving details that don’t add to the specific intent of your email. If the email has been crafted to ask for support of a specific event, give the details of that event and get to the ask.

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Technology for Nonprofits

04.28.2015 · Terri

how it worksYour nonprofit organization likely relies on a volunteer workforce to accomplish a great deal of your mission. Volunteers work in data entry, programs, marketing, office help and more. Your volunteers are oriented to your organization and become some of your greatest advocates. Why wouldn’t you also rely on volunteers to help keep your online image up to date and positive?

A new effort from the company HashtagCharity is pairing nonprofits with specialty “volunteers” who have the skills and the heart for your mission. As they prepare to launch their new venture this month, HashtagCharity already has enlisted the help of 600 volunteer techies. Seven nonprofit organizations in the US and Britain have also signed on to be first in line for these unique partnerships.

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Cause Marketing – Connect to Your Community

04.08.2015 · Terri

TravelPledge frameWhen the Marriott Corporation partnered with the March of Dimes in 1976, they likely had little insight on the door they were opening. Both the Marriott Corporation and the March of Dimes benefited greatly from their partnership which raised $2.4 million in charitable giving.

Following in the footsteps of their success, many corporations and charity organizations have formed successful bonds which increase revenue, as well as donations. Think Susan G. Komen Foundation and St. Jude’s.

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Fitness Classes Fund Nonprofits

03.12.2015 · Terri

OneSpareLessonHave you seen the New Year’s surge start to fizzle at your fitness center, gym or personal training service? Maybe you started the year with a great business goal for the new year, but now you are wondering how you will see it come to fruition.

Consider donating to a charity to reach your goal. How can giving a piece of your business away help increase business? Donate a session through Geronimo’s OneSpareLesson and you’ll receive marketing exposure in addition to the goodwill created by your donation.  Your services will be introduced to local donors who have the disposable income to purchase additional classes, add-ons and share their experience with their friends.

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Keeping Donors On Your Team

02.26.2015 · Terri

Young Donors NPengageYou work hard all year to secure new donors and keep current donors happy and engaged. When a reliable donor stops giving, it can be easy to take it personally. Identifying the reasons donors leave is the first step in retaining them.

Guidestar recently published an infographic on why donors leave (compared to why customers leave a business).

5%—Thought the charity didn’t need them.
8%—No information on how monies were used.
9%—No memory of supporting.
13%—Never got thanked for donating.
16%—Death.
18%—Poor service or communication.
36%—Others more deserving.
54%—Could no longer afford.

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