As a member of the nonprofit community, hearing ‘grow your donor base without growing you staff’ probably induced a sigh and the thought that this surely means my development team will be stretched even further than they already are. Sometimes that team is a team of one.
Put the worries away and try a new approach. Your organization has probably spent the bulk of its history reaching out to major donors one-by-one, seeking new donors through direct mail and fighting hard to keep your budget from sinking as donors come and go. It’s time to take a look at Peer-to-Peer fundraising.