Fitness Classes Fund Nonprofits

03.12.2015 · Terri

OneSpareLessonHave you seen the New Year’s surge start to fizzle at your fitness center, gym or personal training service? Maybe you started the year with a great business goal for the new year, but now you are wondering how you will see it come to fruition.

Consider donating to a charity to reach your goal. How can giving a piece of your business away help increase business? Donate a session through Geronimo’s OneSpareLesson and you’ll receive marketing exposure in addition to the goodwill created by your donation.  Your services will be introduced to local donors who have the disposable income to purchase additional classes, add-ons and share their experience with their friends.

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Keeping Donors On Your Team

02.26.2015 · Terri

Young Donors NPengageYou work hard all year to secure new donors and keep current donors happy and engaged. When a reliable donor stops giving, it can be easy to take it personally. Identifying the reasons donors leave is the first step in retaining them.

Guidestar recently published an infographic on why donors leave (compared to why customers leave a business).

5%—Thought the charity didn’t need them.
8%—No information on how monies were used.
9%—No memory of supporting.
13%—Never got thanked for donating.
16%—Death.
18%—Poor service or communication.
36%—Others more deserving.
54%—Could no longer afford.

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Show the Love

02.12.2015 · Terri

share the loveIt’s that time of year, love is in the air. Roses, hearts and candy are found in abundance and couples announce their love for all to know.

So, what does a sappy greeting card holiday have to do with fundraising? The secret to a long and happy relationship with your donors may have more to do with Valentine’s Day than you think.

Just like a romantic relationship, we need to show our donors that we appreciate what they do, that they have value to the organization and that we notice them.

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Invest in Helping Nonprofit Organizations in the New Year

01.28.2015 · Terri

helping handsIn the midst of cuts in government funding to nonprofits and greater competition for funding among community service organizations, a great opportunity is available for businesses to step in and help.

As a business leader in your community, you may be wondering what you can do to help your local nonprofits. Businesses can provide many resources for their nonprofit neighbors. Offer to use your business know-how to consult for the nonprofit closest to your heart. Is your expertise marketing? Offer to review their marketing plan or train a staff member on social media. You can serve as an advocate for the nonprofit of your choice by using your business as the mouthpiece.

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New Year New Fundraising Plan

01.22.2015 · Terri

2015 fundraisingThe new year brings about resolutions, cleaning out closets, all things new. Why shouldn’t your fundraising plan be among the items getting a makeover this time of year.

While some aspects of fundraising won’t and shouldn’t change, such as building relationships with current and prospective donors, it may be time for some others to head a new direction.

For the past couple of years, the donor trend has been that they no longer give out of obligation, as the Greatest Generation did, they want to see impact. So, show them results! Beef up your marketing budget if necessary and invest in top of the line collateral that shows impact. Tell your story, use pictures, share numbers. The money will be well spent.

As part of your effort to show impact, be sure to tell your donors where their money went, exactly. Did $52 of their donation allow an elderly person to achieve independence by providing needed medical equipment? Will $168 buy three hot meals a day for a homeless family for a week? Tell them exactly how their donation breaks down and who it impacted. Tell your story with pictures of through video featured on social media.

The women of the Baby Boomer generation are today’s largest donors. Invest your time and effort with these women. They have ideas, they have a heart for your mission and they have the funds to support you. Pay attention to them.

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