Cause Marketing – Connect to Your Community

04.08.2015 · Terri

TravelPledge frameWhen the Marriott Corporation partnered with the March of Dimes in 1976, they likely had little insight on the door they were opening. Both the Marriott Corporation and the March of Dimes benefited greatly from their partnership which raised $2.4 million in charitable giving.

Following in the footsteps of their success, many corporations and charity organizations have formed successful bonds which increase revenue, as well as donations. Think Susan G. Komen Foundation and St. Jude’s.


Fitness Classes Fund Nonprofits

03.12.2015 · Terri

OneSpareLessonHave you seen the New Year’s surge start to fizzle at your fitness center, gym or personal training service? Maybe you started the year with a great business goal for the new year, but now you are wondering how you will see it come to fruition.

Consider donating to a charity to reach your goal. How can giving a piece of your business away help increase business? Donate a session through Geronimo’s OneSpareLesson and you’ll receive marketing exposure in addition to the goodwill created by your donation.  Your services will be introduced to local donors who have the disposable income to purchase additional classes, add-ons and share their experience with their friends.


Keeping Donors On Your Team

02.26.2015 · Terri

Young Donors NPengageYou work hard all year to secure new donors and keep current donors happy and engaged. When a reliable donor stops giving, it can be easy to take it personally. Identifying the reasons donors leave is the first step in retaining them.

Guidestar recently published an infographic on why donors leave (compared to why customers leave a business).

5%—Thought the charity didn’t need them.
8%—No information on how monies were used.
9%—No memory of supporting.
13%—Never got thanked for donating.
18%—Poor service or communication.
36%—Others more deserving.
54%—Could no longer afford.


Show the Love

02.12.2015 · Terri

share the loveIt’s that time of year, love is in the air. Roses, hearts and candy are found in abundance and couples announce their love for all to know.

So, what does a sappy greeting card holiday have to do with fundraising? The secret to a long and happy relationship with your donors may have more to do with Valentine’s Day than you think.

Just like a romantic relationship, we need to show our donors that we appreciate what they do, that they have value to the organization and that we notice them.


Invest in Helping Nonprofit Organizations in the New Year

01.28.2015 · Terri

helping handsIn the midst of cuts in government funding to nonprofits and greater competition for funding among community service organizations, a great opportunity is available for businesses to step in and help.

As a business leader in your community, you may be wondering what you can do to help your local nonprofits. Businesses can provide many resources for their nonprofit neighbors. Offer to use your business know-how to consult for the nonprofit closest to your heart. Is your expertise marketing? Offer to review their marketing plan or train a staff member on social media. You can serve as an advocate for the nonprofit of your choice by using your business as the mouthpiece.